Case Study
HBJ Property Management
HBJ Property management is a real estate start-up by Harry B. Joseph, who purchases properties and renovates them for potential clients.
![](http://bryantalmonte.design/wp-content/uploads/2019/12/HBJ.png)
![](https://bryantalmonte.design/wp-content/uploads/2020/01/hbj-old-2.jpg)
01.
Planning & Sketching
For the planning process of the HBJ logo, there were a few ideas that client wanted to explore. Starting off, he was interested in adding a hammer design, similar to Thor’s hammer from the Marvel comics. After creating the initial sketch and implementing a polished version, the client decided to move away from the hammer idea. The client also wanted to change the subheading of the logo from “Property Development” to “Property Management”.
![](https://bryantalmonte.design/wp-content/uploads/2020/01/hbj-old-2-2.jpg)
02.
Digital Refinement
After moving away from the initial concept, the client wanted to explore a design based on eastern architecture. What we ended up going with was a logo design that involved a Torii, a gateway seen in many Japanese shrines. In order to compliment the torii gate, we added a rising sun with sunlight shining through.
![](https://bryantalmonte.design/wp-content/uploads/2019/12/HBJ2-logo.jpg)
![](http://bryantalmonte.design/wp-content/uploads/2019/12/illustrator-illustration-06-1.png)
Crimson Red
#a21d21
Dark Gray
#5c5c5c
03.
Selecting The Colors For The Brand
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Results
Final Result
![](http://bryantalmonte.design/wp-content/uploads/2019/12/illustrator-illustration-10.png)
![](https://bryantalmonte.design/wp-content/uploads/2019/12/HBJ2-logo.jpg)
![](http://bryantalmonte.design/wp-content/uploads/2019/12/illustrator-illustration-11.png)
Testmonial
Portfolio
Related Work
![](http://bryantalmonte.design/wp-content/uploads/2019/12/illustrator-illustration-13.png)
Pregnancy Care Illustrations
![](http://bryantalmonte.design/wp-content/uploads/2019/12/illustrator-illustration-08.png)
Pregnancy Care Illustrations
Get In Touch
Let’s Work Together!
hello@bryantalmonte.design
Phone
(561) 201 – 2490
Address
22232 SW 61st Ave
Boca Raton, FL 33428