Case Study

HBJ Property Management

HBJ Property management is a real estate start-up by Harry B. Joseph, who purchases properties and renovates them for potential clients.

01.

Planning & Sketching

For the planning process of the HBJ logo, there were a few ideas that client wanted to explore. Starting off, he was interested in adding a hammer design, similar to Thor’s hammer from the Marvel comics. After creating the initial sketch and implementing a polished version, the client decided to move away from the hammer idea. The client also wanted to change the subheading of the logo from “Property Development” to “Property Management”.

02.

Digital Refinement

After moving away from the initial concept, the client wanted to explore a design based on eastern architecture. What we ended up going with was a logo design that involved a Torii, a gateway seen in many Japanese shrines. In order to compliment the torii gate, we added a rising sun with sunlight shining through.

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Crimson Red

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Dark Gray

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03.

Selecting The Colors For The Brand

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Results

Final Result

Testmonial

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vitae sagittis purus, ut ornare odio. Sed sed turpis a felis fringilla condimentum sit amet sit amet ligula. Sed mollis eget massa sed sollicitudin. Pellentesque vitae ultricies est. Etiam consectetur pulvinar nisl, a varius ligula venenatis vel. Nam consectetur elit tempor ligula aliquam facilisis sit amet ut quam. Proin volutpat justo massa, vel porttitor metus congue id.”

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